Tag Archives: customer success stories

How I Used Gateway Blogging Techniques
and Landed a Client with a Single Blog Post

I wrote a post on my business blog called When is a Blog not a Blog? Two Client Examples Showcase Blog Flexibility.
The next day I had a new client.
Just before the weekend, I finalized the details of the project with the client, including a nice deposit on the work. This was not a coincidence, because [...]

Braggable Means Bloggable

If your process or method is braggable, then it’s also bloggable. If a recent client project completed successfully, and it’s braggable, then it’s also bloggable. Anything that’s braggable is also bloggable.
But you just can’t go around bragging. It turns people off. People want us to do well, but they prefer we show a little humility [...]