There is a problem with business blogging. You likely don’t know what that problem is… and that’s part of the problem. I wanted to address something really fundamental, and that is why we need Gateway Blogging. I think we need Gateway Blogging because it solves a problem and carries significant benefits. The problem is that [...]
Business Blogs are Different - Great Content is Not Enough
January 19, 2008 – 2:35 pm
Imagine you run a small downtown store. You put a big sign up front in the window that attracts a huge number of people in off the street. You’re so busy all the sudden! People are everywhere! They say “Nice store,” and then…
They leave without buying a damn thing.
That’s what typical blogging advice will do [...]
