For a customer, a blog is a gateway into a meaningful relationship with a business. A business blog is often the entry point or the first point of contact a customer may have with a business nowadays. A customer may be searching for something and will have landed on a business blog through Google search. [...]
January 25, 2008 – 7:52 pm
You hear business owners say things like this all the time:
“I am my market”
Sigh…
If there’s one thing I wish people would understand (well, that particular list has about a zillion items on it, but whatever) it’s that you most definitely are not your market. The reasons are simple but apparently not very obvious, or fewer [...]
January 19, 2008 – 2:35 pm
Imagine you run a small downtown store. You put a big sign up front in the window that attracts a huge number of people in off the street. You’re so busy all the sudden! People are everywhere! They say “Nice store,” and then…
They leave without buying a damn thing.
That’s what typical blogging advice will do [...]
January 1, 2008 – 9:51 pm
The Advantages and Problems with Blogs are One and the Same
One thing that makes blogs different from other types of website is that blog content is listed in reverse chronological order and is archived after it drops off the home page. This is great for keeping up with news. But unlike a more “traditional” (I [...]
December 16, 2007 – 7:35 pm
Gateway Blogging is a project that has grown out of and has its roots in my other blog, Remarkablogger. Remarkablogger is the blog for my blog coaching and consulting services business. As the idea developed, I wrote about it on Remarkablogger. I’m not going to take those posts down or move them here (which is [...]
December 15, 2007 – 6:38 pm
Hello, and welcome to Gateway Blogging, a manifesto, book, learning environment, and public experiment in an effort to take business blogging to the next level. Your guides on this tour are Michael Martine, blogging coach and consultant, and author of Remarkablogger; and Greg Balanko-Dickson, author and business coach and author of Small Business Transitions and [...]
