I wrote a post on my business blog called When is a Blog not a Blog? Two Client Examples Showcase Blog Flexibility.
The next day I had a new client.
Just before the weekend, I finalized the details of the project with the client, including a nice deposit on the work. This was not a coincidence, because [...]
January 31, 2008 – 11:51 am
Stan and Sara are well established baby boomers. Their adult children are in their early twenties and actively pursuing professional careers like their parents. Married to Sara for thirty years, Stan is a CPA (age 55) and met Sara (now 52) in college when she was studying nursing.
Sara and Stan are pragmatic, conservative, and principled [...]
January 8, 2008 – 8:11 pm
Content Framing is the process and practice of speaking to your intended audience in a way that is designed to connect with them and appeal to them. In order to do that, you have to know who they are generally. One key area in which business owners fail is that they don’t understand who their [...]
