I’ve been working hard on Gateway Blogging (even changing my blog consulting services business around in a way that frees up time for me to write). All the while, I’ve been thinking about the best way to present the material. There are so many possibilities: ebooks, interactive learning environments, video, audio…
Or all of the above!
It’s [...]
What do you call the people who visit your business blog, subscribe to it, and buy from you? Typically, blog visitors are thought of as readers. This would make sense if you followed an advertising-supported publishing model, but it is of limited use to a business blog.
On the other hand, a business thinks of [...]
Gateway Blogging has two major facets to it: business blogging and the business itself. This is because the audience for Gateway Blogging is made of two distinct groups: those who already have a business, but need help with a blog, and those who already have a blog, but need help with the business.
I’ve devoted the [...]
Here’s short list of what’s happening with Gateway Blogging, and what you can expect over the summer:
Since the last post on how most blogging gurus are missing something resonated with many (who expressed their thanks and relief in the comments), I thought it appropriate to lay down some Gateway Blogging 101. What is Gateway Blogging and what are the basic ideas behind it? Read on to the end to find out:
You started an online business. You heard that blogs are all the rage, so you added a blog to your site. You did a little research and read many blog posts offering advice and tips for blogging more effectively. They seem to make sense, but when you apply their techniques to your business blog, something [...]
Hiatus is over. Greg and I had an important discussion last week about the future of Gateway Blogging. We both had been extraordinarily busy. My blog consulting business exploded and Greg launched his Marketing Safari program. But we both believe in this program. We have made a commitment to not allow ourselves to get distracted [...]
Both Greg and I have been extremely busy of late, and there hasn’t been much action here. We expect this to continue for a short while. You can follow what we’re doing at Micro eLearning for Small Business, Small Business Coaching & Transitions, and Remarkablogger.
My friend Easton Ellsworth has written a very on-the-mark article called Why are most business blogs lamer than a two-legged dog? (great headline!). In it he asks:
How many corporate blogs - official company blogs - do you read regularly?
If your answer is greater than 5, congratulations. You’re a rare (ahem) breed.
Long gone are [...]
