January 25, 2008 – 7:52 pm
You hear business owners say things like this all the time:
“I am my market”
Sigh…
If there’s one thing I wish people would understand (well, that particular list has about a zillion items on it, but whatever) it’s that you most definitely are not your market. The reasons are simple but apparently not very obvious, or fewer [...]
January 19, 2008 – 2:35 pm
Imagine you run a small downtown store. You put a big sign up front in the window that attracts a huge number of people in off the street. You’re so busy all the sudden! People are everywhere! They say “Nice store,” and then…
They leave without buying a damn thing.
That’s what typical blogging advice will do [...]
January 16, 2008 – 6:30 am
Storytelling: Tapping into the Desire for Success
Storytelling is powerful blogging. It’s also powerful marketing and sells without selling — in other words, storytelling isn’t a “hard” pressure tactic form of selling. It isn’t selling at all! The whole point of storytelling is to make it easy for potential customers to envision their own success by [...]
January 13, 2008 – 8:36 pm
Selling the Vision via your Unique Value Proposition
In Gateway blogging, you show your potential and existing customers what you’re all about by how you blog so they can make or reaffirm a decision to do business with you. If you don’t uniquely position yourself and shine like a lighthouse in the foggy night across an [...]
January 8, 2008 – 8:11 pm
Content Framing is the process and practice of speaking to your intended audience in a way that is designed to connect with them and appeal to them. In order to do that, you have to know who they are generally. One key area in which business owners fail is that they don’t understand who their [...]
