I am announcing today that I am withdrawing from the Gateway Blogging project immediately as I need to focus on my own re-branding project, ceoRadar.com. I am a good example of how an entrepreneur can chase one too many opportunities and as a result end up overcommitted.
Michael and I were discussing the need to include copy writing skills in Gateway Blogging. I saw an opportunity to help entrepreneurs to uncover their unknown skill sets.
Michael was concerned that people might “balk at the idea of having to learn new skills”.
In some respects I agree with Michael. Yet, in my experience, we do [...]
We hear so much about how time starved and busy lives we lead. Yet we find time to spend hours in front of the TV, on the Internet, playing Soduku, playing videos games for hours, or doing crossword puzzles.
I met two busy 20 somethings this week. One said, “When I sit, I knit.” the other [...]
Stan and Sara are well established baby boomers. Their adult children are in their early twenties and actively pursuing professional careers like their parents. Married to Sara for thirty years, Stan is a CPA (age 55) and met Sara (now 52) in college when she was studying nursing.
Sara and Stan are pragmatic, conservative, and principled [...]
How much do you know about your customers? I mean really, how much do you really know about them? I am not talking about a generic customer description, demographics, or “I am my market”.
No I am talking about something deeper and more meaningful.
What I am talking about is really understanding the personality, characteristics, drivers, and [...]
I have always told my clients that you “need to know your client” and encouraged them to identify their ideal customer. While every client I have worked with felt that he or she ‘knew’ their clients they struggled putting it into words. Therefore, I began developing this persona concept to try and bring some clarity [...]
