Imagine you’re walking and you come upon a gate.
You’re not sure what’s on the other side of that gate.
Do you enter?
Maybe, maybe not.
But what if there was a friendly person standing outside the gate, welcoming you and telling you about what you’ll find on the other side?
You could even ask questions and get answers. You could make an informed choice and you’d enter the gate if it was right for you. You would feel totally at ease, maybe even a little excited, about what’s on the other side of the gate.
And so, you enter.
What does this story mean? As you read every word on this page, you will understand everything.
If you’re one of the millions who has started or is dreaming of starting an online business, then no doubt you’re aware of just how important your website is to sales. In fact, it’s accurate to say that for an online business, your website is the business.
You need to attract qualified buyers to your website and motivate them to buy. But where does your website leave off and your business and marketing begin?
It doesn’t! They are parts of the whole. And yet everywhere you look, they are treated as though they were separate activities. They are not. That’s why Gateway Blogging is part business school, part blog marketing school. We address these aspects of your success together so that it all “fits.”
Isn’t Blogging Just a Big Waste of Time?
You’ve heard that marketing your business with a blog is “in,” but after looking into it or even starting a blog, you come to an unpleasant realization:
Blogging is a lot of work, and it takes a lot of time.
Is it worth the time? Will you get results? When do you get to run your business? If you listen to the blogging “gurus” out there, the answer may surprise you.
If you follow the self-styled experts, you will not see a return on your investment. Why? Because those bloggers are monetizing blogs, rather than running a business with products and services for sale. The difference in outlooks and actions is immense. How you allocate your time for a monetized blog is completely different from a business blog.
So, can you trust them for correct information and guidance about how to really run a business blog that increases sales? The biggest names in the blogosphere get this wrong, so maybe not.
Why Has Nobody Figured This Out, Yet?
Why haven’t the blogging “gurus” figured this out? The answer is simple. They started out as bloggers first, not business people, and they “monetized” their blogs by adding advertisements and affiliate sales links.
They never did what most of you are doing: beginning with a business first, and a blog second. They did not start out as business people who needed to market their business. They started a blog first, and then tried to figure out ways to make money from it.
Consequently, their advice is wrong-headed for a business owner marketing her online business with a blog. The “gurus” get it completely wrong on this account. They fail to understand that when you’re running a business, your blog needs to do one thing: increase sales!
Your Blog is a Gateway:
Attract Qualified Buyers and Increase Sales
- Imagine that you get tons of traffic to your blog from people who are searching on Google using the exact terms you know match your product or service. How easily they will become customers when they already see your product or service as the best possible match for their needs.
- How efficient would it be to not have to waste your precious time dealing with “tire-kickers” and those looking for a free lunch? You could get more important things done that further your business. You could gain the freedom to spend more time with your family or enjoy the outdoors.
- Even if your competition thinks they “get it” by starting a blog, iyou will outsell your competition and they will have no idea how you did it. No matter how they try they will not be able to copy your success.
- You could have access to immediate help from hundreds of people just like you: business owners who need to market their website and know that a blog is the way to go. Together, you can give and receive help and support from a tightly-knit online community, including blogging and business experts.
- When you know the secrets of writing business blog posts that get sales, you will be able to enjoy the freedom that comes with earning power despite the economy.
Gateway Blogging: Enter the Gateway
Do you know what your website really is?
It’s a gateway to your products and services.
Remember the little story at the top of this page? You were promised you would understand it if you read the rest of the article. Here is the explanation:
That person walking in our story above is your customer. The unknown gateway which the customer rejects is a website without a blog or a blog that misses its objectives.
The friendly person at the gate is a website with a blog that uses the Gateway Blogging system. The customer feels at ease and enters through the gateway, making a sale possible. Your blog is a gateway to your products and services.
What is Gateway Blogging?
Gateway Blogging is both a system to improve your business and increase sales through blogging, and an online learning community where you master that system.
Business planning and execution goes hand-in-hand with business marketing efforts. And in today’s new world of online business, there’s no better way to reach your customers than with a blog.
Gateway Blogging is something the web has never seen before: a membership site that gives you everything you need to know, step-by-step, on how to create and grow an online business through blog marketing.
Gateway blogging is one part business school, one part blogging school. There is so much overlap between these topics that it just makes sense to learn them together. There is no place else where you can get this combination of guidance, resources, and community. Gateway Blogging is unique, the only online learning program of its kind.
Learn More - Free Sign Up!
As the online learning environment gets closer to completion, we’ll need testers and a seed community who will be given special pricing consideration for helping to mold and shape Gateway Blogging. Early adopters will also be able to take what they learn in Gateway Blogging to the marketplace and benefit from it before anyone else. Sign up below:
