We hear so much about how time starved and busy lives we lead. Yet we find time to spend hours in front of the TV, on the Internet, playing Soduku, playing videos games for hours, or doing crossword puzzles.
I met two busy 20 somethings this week. One said, “When I sit, I knit.” the other told my mother that she spends 2 hours a day quilting.
It got me thinking. So what’s going on here?
What appears as a paradox is really just the other side of the same coin.
Discerning, Thoughtful, and Caring
As busy and time starved as we might be, when we find what we want we will spend as much time as needed. In fact, if we need to carve out extra time - we will do it - when we find something we really enjoy or want.
Yes we have busy lives and for the most part we are also a very centered society.
We know what we want, why we want it, and go after it when we see it. Here is the paradox, even if you have what we want, deliver it with indifference, or treat us like a transaction and we will never be back.
While some say that todays customer lacks loyalty, I say our customers are people who are smart and discerning enough to know which vendor “gets it” and which doesn’t.
They just choose to do business with those who ”get it” and who “get them”.
Are you genuinely interested in your customer as a person?
Do you take the time to listen, really listen to their needs and wants?
Do you take the time to assist, educate, and help your customers make a decision? Even if it means you might not make a sale? Are you willing to serve?
If this describes you and your business I applaud and congratulate you because you “get it”.
For you, understanding your customers needs is a foundation, a principle which you will never compromise. Why? Because you love what you do and wish to serve the customers with respect and real caring.
If this is describes you, you are “the competition”. If not, perhaps now is the time for an attitude shift and a major realignment of your values, marketing, and operations.
Oh, I almost forgot. Those who use the Gateway Blogging method, “get it”.
