NO, YOU’RE NOT! If there’s one thing I wish people would understand (well, that particular list has about a zillion items on it, but whatever) it’s that you most definitely are not your market. The reasons are so simple and obvious it slays me that people don’t know them:

You’re running your own business. Most people are not. Probably your customers are not, which means you are not like them in significant, fundamental ways.

You are an expert at something for which people pay you–they are not experts, therefor you are not like them. The difference is astounding. In my business of blog consulting, I deal with clients who know very little about what they’re getting into. They’re not like me at all!

And let’s not forget that the whole point of really knowing who your customers are is so that you know exactly what to say to them on your blog (and in all situations, really, but of course we’re talking about Gateway Blogging here). This means your blogging has a higher ROTI and general ROI.

I think I’m going to have to write a post on this.