Imagine you run a small downtown store. You put a big sign up front in the window that attracts a huge number of people in off the street. You’re so busy all the sudden! People are everywhere! They say “Nice store,” and then…
They leave without buying a damn thing.
That’s what typical blogging advice will do for your business blog. Is that what you want?
You’ve heard it all before a million times: the key to success in blogging begins with great content.
Exactly what does it mean to create great content?
What does “great” mean? And for whom?
And… just how… exactly… does great content on my business blog translate into more customers?
In my little story above, nothing is mentioned about what the store sells, what the price range is, or who the shopkeeper expects to sell to. Nothing is said about what to do with all those customers once they set foot in the shop, whether they buy anything or not. Do you think any of those things matter? I do.
Most blogging advice, if applied to a store, would say something like this: Sell great merchandise! Merchandise is king! I don’t know about you, but I think that when it comes to business blogs, we need information designed for business blogs, and tailored to meet the needs of business bloggers.
Photo by Twyford under CC License
